Kirkus Reviews

"A solar energy entrepreneur blends memoir with broader reflections on the industry in this debut book...An earnest and well-observed consideration of one of America’s most turbulent industries. While Schoch doesn’t shy away from voicing his political frustrations, or his belief that climate change represents “one of humanity’s greatest existential threats,” his generally positive outlook identifies hope on the horizon in the form of AI-driven solutions and “younger, clean-energy-excited generations. This is an accessibly written book that blends commentary on the solar industry with engaging anecdotes; the volume concludes with practical advice and suggested reading for would-be solar power entrepreneurs."